Copywriters at Roska Healthcare Advertising are challenged every day to write fresh, creative, hard-selling material for our clients. More than just writing, they are passionate about coming up with the Big Idea. Our expectations are high and our copywriters deliver—and their portfolios prove it. Together with our art directors, they develop concepts and write copy that is innovative, smart and meets the clients’ marketing objectives. Our copywriters at all levels must possess a strong understanding of the brand – its marketing objectives and the disease state—as well as exceptional writing skills.
SO WHAT DOES A COPYWRITER’S DAY LOOK LIKE?
Well – it can be very fast-paced and our copywriters sometimes have to be able to work on multiple projects in the same day. Of course – they’re never alone in their work. They are an integral member of a cross-functional internal team including strategists and account executives just to mention a couple. Not only do our copywriters work with a diverse group of staff members, their work is diverse in its delivery vehicle—interactive/web, print, broadcast, and direct mail.
Our copywriters study the regulations and the marketplace, too. They ensure that all copy is in compliance with the appropriate regulations and that all facts are current and correct. They also maintain current knowledge of the healthcare marketing industry and competitive advertising materials. And that means they do research on the clients’ products/services/image to ensure their ability to write accurate, on-target copy/concepts for assigned projects. Here at Roska, we call them the ”guardians” of the brand personality.
No day is complete without a meeting or two (or more). With the copywriter’s vast knowledge of the brand, the campaign, and marketing objectives, they are often included in client meetings and are expected to share that knowledge, participate, and present to the client.
SO WHAT DOES IT TAKE TO BE A COPYWRITER AT ROSKA HEALTHCARE?
We’ve already talked about the high level of creativity and original thinking. Of course, we expect excellent communications skills (verbal and written). And since our copywriters write for the Web and mobile devices, they need an understanding of Web usability best practices and SEO writing. Here’s the basic education, experience, and skills we look for:
- Bachelor’s degree in English, Marketing, or related field
- Proficiency in Microsoft Word and PowerPoint
- 1 - 3 years of pharmaceutical copywriting experience in an agency setting
- Working knowledge of AMA style, proper referencing, and the med/legal/regulatory process
- Ability to develop copy to suit project requirements
- Ability to receive revisions, corrections and suggestions from account staff, senior creative staff, proofreading and clients, and integrate such input appropriately into finished product
COMPENSATION AND BENEFITS
We offer a competitive compensation and benefits package that includes health/life/disability coverage, 401(K) with company match, paid vacation, professional development, advancement opportunities and a professional, high-energy work environment.