Senior Copywriters at Roska Healthcare Advertising are challenged every day to write fresh, creative, hard-selling material for our clients.
Our expectations are high and our copywriters deliver – and their portfolios prove it. Together with our art directors, they develop
concepts and write copy that is innovative, smart creative and meets the clients’ marketing objectives. Our copywriters at all levels
must possess a strong understanding of the brand – its marketing objectives and the disease state - as well as exceptional writing
SO WHAT DOES A SENIOR COPYWRITER’S DAY LOOK LIKE?
Well – it can be very fast-paced and our copywriters sometimes have to be able to work on multiple projects in the same day. Of
course – they’re never alone in their work. They are an integral member of a cross-functional internal team including
strategists and account executives just to mention a couple. Not only do our Senior Copywriters work with a diverse group of staff
members, their work is diverse in its delivery vehicle - interactive/web, print, broadcast, and direct mail.
Our copywriters study the regulations and the marketplace, too. They ensure that all copy is in compliance with the appropriate regulations
and that all facts are current and correct. They also maintain current knowledge of the healthcare marketing industry and competitive
advertising materials. And that means they do research on the clients’ products/services/image to ensure their ability to write
accurate, on-target copy/concepts for assigned projects. Here at Roska, we call them the ”guardians” of the brand personality.
No day is complete without a meeting or two (or more). With the copywriter’s vast knowledge of the brand, the campaign, and marketing
objectives, they are often included in client meetings and are expected to share that knowledge, participate, and present to the client.
YOU’RE NOT JUST A WRITER….YOU’RE A LEADER
Our Senior Copywriters lead their teams —they’re not just the ”guardians” of the brand, they often have Associate
Copywriters to supervise, mentor, and teach.
SO WHAT DOES IT TAKE TO BE A SENIOR COPYWRITER AT ROSKA HEALTHCARE?
We’ve already talked about the high level of creativity and original thinking. Of course, we expect excellent communications skills
(verbal and written). And since our copywriters write for the Web and mobile devices, they need an understanding of Web usability best
practices and SEO writing. Here’s the basic education, experience, and skills we look for:
- Bachelor’s degree in English, Marketing, or related field
- Proficiency in Microsoft Word and PowerPoint
- 3 + years of pharmaceutical copywriting experience in an agency setting
- Working knowledge of AMA style, proper referencing, and the med/legal/regulatory process
- Proven ability to create award-winning work
- Take strategic and tactical input from account management / project management staff, senior creative staff and client; understand the goals, strategy, offers, terms and conditions and specifications of a given project
COMPENSATION AND BENEFITS
We offer a competitive compensation and benefits package that includes health/life/disability coverage, 401(K) with company match, paid vacation,
professional development, advancement opportunities and a professional, high-energy work environment.