Jay Bolling
David Zaritsky
Kurt Mueller
Craig Little

Craig Little, EVP General Manager

 linkedin/in/craiglittleintegratedmarketer  215-699-9200

Craig oversees the agency’s Account Management teams—making sure we have the right players in the right positions to deliver on our clients’ strategies and objectives. During his 16 years on both the client and agency sides, Craig has developed a passion for delivering highly targeted, high-impact programs that drive measurable returns for clients. In addition to healthcare marketing work, Craig brings invaluable perspective from several other vertical industries, having worked with leading brands like Citibank, Discover, Weight Watchers, Sears, and many others. Craig is a commercially rated pilot and Certified Flight Instructor. He spends most free time these days with his family—wife, two daughters, and two Golden Retrievers.

Q & A with Craig

Tell us about your family.
My wife and I have been married for almost 19 years; and we have two beautiful daughters, who are 11 and 13 years old. We also have two Golden Retrievers that are a very important part of the family!

Previous roles held in industry?
I've held senior marketing and advertising management roles in several different agencies as well as on the client side. In addition to healthcare/pharmaceutical marketing experience with companies like Pfizer, Bristol-Myers Squibb, Bayer, Johnson & Johnson, Cephalon, and Actelion Pharmaceuticals, I also bring perspective from other vertical industries, having worked with leading brands like Citibank, Discover, Weight Watchers, Sears, and many others.

Favorite website?
I recently discovered Pandora and I’m addicted to it.

Favorite mobile or ipad app?
Love using Yelp on the iPhone when out driving around with my family and we’re looking for interesting places to eat or to visit.

Favorite place in the world?
Yellowstone National Park

Favorite book?
The World According to Garp by John Irving

Which is cooler, Apple or Google?
Apple. They do an amazing job of shaping their brand/image. I don’t know of too many people who don’t think Apple is really cool.

List five goals on your life’s to-do list:

1. Dance at both my daughter’s weddings (assuming I ever let them start dating :D  )
2. Travel extensively through Europe
3. Visit every continent
4. Dive in a shark cage (w/ Great White sharks)
5. Retire comfortably

Name one thing you miss about being a kid.
This is something I never really thought of until I had my own kids, but one thing I miss is how much you laugh when you’re a kid. If you watch kids—they laugh all the time—so much more than adults do.

First industry job?
My first agency job was with a privately owned, data-driven direct-response and CRM agency in Chicago called Barry Blau and Partners. Most of our clients were in the Financial Services sector, and we grew very rapidly—from 40 to over 200 people in less than five years. The agency was eventually sold to one of the mammoth holding companies that now own most agencies in the United States.

Favorite campaign you ever worked on?
Quite a few years ago, I worked on a multi-channel campaign for Children’s Memorial Hospital, a non-profit hospital in Chicago that would never turn away children based on lack of insurance or ability to pay. The campaign focused on fundraising and featured stories/testimonials from some of the children who had been helped by the hospital. And while it’s always satisfying to develop a successful campaign that exceeds its goals, this was that much more meaningful because we knew how many kids would benefit directly from the work we’d done.

Name one thing not many people know about you.
I am a commercially-rated pilot and certified flight instructor.