With both HCPs and patients, our unique
approach is redefining acceptance,
relationships, and multi-channel
marketing for healthcare brands.
Make Social Media Fundamentals Work for You
Bring Real Life Stories to Patients Using the 3Ps
Several years after social media helped the world form vast interconnected networks, the pharmaceutical industry is still lagging behind. Even with the new FDA guidance, many brands are hesitant to explore the benefits of social media in depth. As Chuck McLeester explains, if you keep the 3Ps in mind when formulating your social media strategy, it can serve as a powerful tool to bring patient stories to life, and connect with your audience like never before.
Crowdsourcing in Pharma
Engage Patients and Caregivers to Shape Your Consumer Marketing Campaigns
It's nice to think that we understand the intricacies of patient, caregiver, and physician sentiment when it comes to a particular disease state or treatment. But how can we be sure that what we think is true, actually is? The social media sphere is brimming with diverse discussion about nearly every aspect of health and wellness. And, as Kurt Mueller demonstrates, crowdsourcing is a very effective way to gain immediate feedback from the online community about your particular communications challenge.
The New DTC
Beyond the :60 Spot
DTC advertising in pharma has been based on the 60 second TV spot for years, yet this approach has a few fatal flaws. First, it's centered on the premise that the audience is ready to drop the remote, jump off the couch, and ask their doctor about the product in question. Obviously, this is rarely the case. Second, it almost always contains the painfully weak call-to-action, "Ask your doctor if brand is right for you." There's a better way to approach DTC. And, as Chuck McLeester explains, it's all about driving your audience from awareness, to acceptance, to action.
The Golden Age of Metrics or The Ice Age of Measurement?
In today's digitized world, data is king. But do we really need all of it? Just because we can measure every aspect of a website's performance doesn't mean we should. In this article, Chuck McLeester offers concrete tips to help ensure that you employ only the metrics that will truly enhance the efficiency of your website and further your overall goals.