Approach
History
Clients
News
Culture
Careers

Roska Healthcare History

Roska Healthcare opened its doors in 1981 as Roska Direct Marketing. Founded by direct marketing thought leader Jon Roska, we specialized in direct response advertising & communications, focusing 100% of our efforts on targeting, segmentation, customization, and metrics. Jon was one of the first in the industry to recognize that direct marketing had to evolve into integrated marketing. As he pioneered the fusion of brand marketing and direct response, the agency broke new ground in using direct marketing principles to improve patient adherence—even before the onset of DTC advertising.

While we've evolved a great deal since our early days, and are now 100% focused on healthcare (pharmaceuticals, medical devices, and diagnostics), we've maintained our steadfast emphasis on marketing communications that are highly targeted and always measurable.

Bringing the discipline of direct marketing to healthcare has enabled us to break new ground in the areas of patient relationship marketing and non-personal promotion to healthcare professionals.

In the late 90's, we realized that the future of direct and relationship marketing was online, so we integrated a full suite of digital services to complement our traditional offline offerings. In 2008, these capabilities were enhanced with our acquisition of a leading pioneer in digital services, Mueller & Wister.

We completed our transition to focus completely on healthcare with the acquisition of the agency by long-time president Jay Bolling in 2009. Under Jay's leadership, the agency is leveraging its heritage in direct and digital marketing to change the way healthcare is marketed to consumers, patients, and HCPs.

Because we're independent and not tied to a big holding company, we can be flexible in structuring engagements and relationships that work for our clients. Contact us to start a relationship that can help your brand make history.