Jay Bolling
David Zaritsky
Kurt Mueller
Craig Little

Jay Bolling, CEO

 linkedin.com/in/jaybolling  twitter.com/RoskaHC  215-699-9200

With more than 25 years of healthcare advertising experience, Jay is a recognized thought leader and innovator among today’s pharmaceutical and medical device marketers. Jay has helped Roska Healthcare Advertising pioneer a groundbreaking approach that fuses the best elements of disease awareness, brand advertising, digital media, and direct marketing. He is the Past President of the Healthcare Communication & Marketing Association (HCMA) and is on the Editorial Board of The Journal of Management & Marketing in Healthcare, and The Journal of Communication in Healthcare. Jay is the proud father of three girls; he loves to fish, golf, travel, and ski.

Q & A with Jay

Tell us about your family.
I’m married to a very talented published author (Kelly Simmons—author of Standing Still and The Bird House www.amazon.com). We have three beautiful daughters who are all in high school, and we’re now embarking on the search for one of America’s fine colleges (ugh!). I’m the youngest of four children; my two older sisters and my older brother are all very talented in their fields.

Favorite activity?
There are so many things I love to do outside of work, and I'm always trying to find the time to get in a round of golf at home or on the road, or sneak off to some of this country’s great outdoor destinations — the Eastern Shore of Maryland for some early-morning duck hunting, the peaks of Utah for some great powder skiing, or the beaches of Nantucket for some striped bass and blue fishing.

A secret that you wouldn’t mind everyone knowing?
I was a roping champion (as in “cowboy”) as a teen in Wyoming.

Favorite place in the world?
I’ve been fortunate to have done quite a bit of travelling in my life (both personally and professionally), spanning the globe on two different occasions. While Nantucket Island, the Monterey peninsula, the Caribbean, Hawaii, and Australia are all favorite destinations, Capetown, South Africa is one of the most incredible places I’ve ever been on this earth. The combination of its wonderful people, the Stellenbosch wine country, view of Table Mountain, and the incredible chalk-white beaches juxtaposed against the green waters of the Indian Ocean make this one of the world’s great wonders.

Are you a collector of anything?
Coins (youth); good friends (always)

List five goals on your life’s to-do list:
In addition to my ongoing quest to be a good husband and father, I’d like to:

1. Be successful in business
2. Afford college for my daughters
3. Own a ranch and all the trimmings
4. Travel endlessly
5. Play golf at Cypress Point

Are you an indoors or outdoors person?
Outdoors—it’s too hard to find golf courses, ski areas, fishing boats, and ducks indoors.

Favorite teacher of all-time?
Capt. Bob Francis (on the art of fishing) — he had a high school education and rarely left Nantucket, but he taught me more about people and the outdoors than anyone else in my life.

First industry job OR first industry account (whichever is more interesting)?
Merck, Merck & Merck! My first job was running a hepatitis B vaccination awareness program for people with mental retardation. Unfortunately, this population is at high risk of contracting the disease and suffering from its consequences. In my first office (a transformed coat closet—seriously), I had the 800 number hotline for facility directors, caregivers, and physicians. I’ve never been more hands-on in working an account and it was very rewarding to help people help those with disabilities.

Best present ever?
Three happy and healthy girls whom I absolutely adore.

What movie makes you cry?
Most chick flicks (he admits sheepishly)

Name one thing not many people know about you.
That I cry at chick flicks (he says tentatively)